A disclaimer does not need to sound like it was copied from a legal textbook.
In many cases, the most useful disclaimer is short, specific, and easy to understand. It tells readers about a limitation, financial relationship, potential risk, or important condition before they rely on the information you provide.
A blogger using affiliate links needs a different disclaimer from a personal finance website. A health publisher has different concerns from a software reviewer. A sponsored Instagram post may need only a short disclosure, while a website may also benefit from a more detailed disclaimer page.
This guide provides practical disclaimer examples you can adapt for blogs, websites, affiliate content, sponsored posts, financial articles, health content, reviews, testimonials, and other common publishing situations.
These examples are starting points rather than legal documents tailored to your business. Laws and regulatory requirements vary by country, industry, and situation, so higher-risk websites should have their final wording reviewed by an appropriate legal professional.
What Is a Disclaimer?
A disclaimer is a statement that clarifies an important limitation, relationship, risk, or responsibility connected with your content, product, service, or recommendation.
For example, a disclaimer might explain that:
- information is educational rather than personalized professional advice
- the publisher earns commissions from affiliate links
- a company paid for or provided a product featured in the content
- investment results are not guaranteed
- testimonials do not represent guaranteed outcomes
- information may become outdated
- third-party websites are outside your control
Different disclaimers solve different problems.
An affiliate disclosure is primarily about transparency concerning a financial relationship. A medical disclaimer clarifies that general health information is not individualized medical care. A testimonial disclaimer explains that one customer’s result should not automatically be treated as the result everyone will receive.
A disclaimer also cannot magically remove all legal responsibility. You cannot publish misleading claims and make them acceptable by adding “results may vary” at the bottom of the page.
The FTC makes a similar point for advertising and endorsements. Endorsements must be truthful, and disclosures need to communicate material relationships clearly enough for consumers to evaluate them.
Quick Disclaimer Examples
If you need a simple starting point, here are several commonly useful formats.
General website disclaimer
The information on this website is provided for general informational and educational purposes only. While we aim to keep the information accurate and current, we do not guarantee that all information is complete, accurate, or suitable for your individual circumstances.
Affiliate disclaimer
This article contains affiliate links. If you purchase through one of these links, we may earn a commission at no additional cost to you.
Financial disclaimer
The information in this article is for general educational purposes and should not be considered personalized financial, investment, tax, or legal advice. Consider consulting an appropriately qualified professional before making financial decisions.
Medical disclaimer
This content is provided for general informational purposes and is not a substitute for professional medical advice, diagnosis, or treatment. Always seek advice from a qualified healthcare professional regarding questions about your health.
Results disclaimer
Results vary between individuals. The examples and outcomes described on this website should not be interpreted as guarantees that you will achieve the same or similar results.
External links disclaimer
This website may contain links to third-party websites. We are not responsible for the content, availability, accuracy, or practices of websites we do not control.
Those short statements may be enough for a specific page, but many websites require a combination of disclaimers rather than one universal paragraph.
1. General Website Disclaimer Example
A general disclaimer can establish how visitors should interpret informational content across a website.
Example:
The information published on [Website Name] is provided for general informational purposes. We make reasonable efforts to provide useful and accurate information, but we do not guarantee that all content will remain complete, accurate, current, or suitable for every situation. You are responsible for verifying important information before relying on it.
This type of disclaimer can work for general blogs, educational websites, news-style publications, resource sites, and niche content websites.
Avoid claiming that you cannot be responsible for anything under any circumstances. The effectiveness of liability language depends on the applicable law and what actually happened.
2. Blog Disclaimer Example
A personal or informational blog may want slightly more conversational wording.
Example:
The content on [Blog Name] reflects the information, opinions, and experience available to us at the time of publication. It is intended for general information and should not be treated as professional advice tailored to your situation. Please independently verify important information before making decisions based on anything published here.
This wording is particularly useful if you frequently publish tutorials, recommendations, personal experiences, or opinion-based content.
3. Affiliate Disclaimer Example
Affiliate disclosures deserve special attention because there may be a legal requirement to disclose financial relationships.
The FTC’s Endorsement Guides state that an unexpected material connection between an endorser and a seller should be disclosed clearly and conspicuously. Material connections can include payments, free or discounted products, personal relationships, employment relationships, and other benefits.
For a blog post containing affiliate links, you could use:
Affiliate disclosure: Some of the links in this article are affiliate links. If you purchase through one of these links, we may earn a commission at no additional cost to you.
A slightly more detailed version is:
Affiliate disclosure: This article contains affiliate links. We may receive a commission if you click one of these links and make a purchase. This does not increase the price you pay. Our recommendations and evaluations are based on the information and criteria described in the article.
4. Affiliate Disclosure for Product Reviews
Product reviews often have particularly strong commercial intent, so readers should understand the relationship before relying on the recommendation.
Example:
Disclosure: We may earn an affiliate commission when you purchase products through links in this review. The commission does not increase your purchase price. Affiliate relationships do not guarantee a positive review, and we aim to explain both the advantages and limitations of the products we cover.
Only include statements about editorial independence if they are actually true.
Do not say that affiliate relationships “never influence our recommendations” if advertisers or commission rates do affect which products you feature.
5. Short Affiliate Disclaimer
Sometimes you need wording that takes up very little space.
Example:
We may earn a commission from purchases made through links on this page.
Or:
This post contains affiliate links. We may earn a commission if you purchase through them.
Clear language is usually more useful than jargon.
6. Amazon Affiliate Disclaimer Example
Amazon Associates has its own program requirements in addition to general advertising rules.
A commonly required disclosure is:
As an Amazon Associate I earn from qualifying purchases.
If you participate in Amazon Associates, check the current Amazon Associates Operating Agreement and Program Policies directly before publishing because program wording and placement requirements can change.
You may also combine the Amazon statement with a broader affiliate disclosure if you use several affiliate programs.
For example:
As an Amazon Associate I earn from qualifying purchases. This website also participates in other affiliate programs and may earn commissions when you purchase through certain links.
7. Sponsored Content Disclaimer Example
Affiliate content and sponsored content are not necessarily the same.
An affiliate earns money when readers take certain actions, such as purchasing through a tracked link.
A sponsored post typically involves compensation, free products, or another benefit provided in connection with creating or publishing the content.
Example:
Sponsored content: [Brand] provided compensation for this article. The opinions and evaluations expressed here are our own.
If you received a product rather than money:
Disclosure: [Brand] provided this product free of charge for evaluation. We were not required to provide a positive review.
Again, only say you were not required to provide a positive review when that statement is true.
8. Social Media Sponsored Post Disclaimer
A disclosure hidden at the end of a long caption may not be enough.
Possible wording includes:
Ad: [Brand] paid me to feature this product.
Or:
Sponsored by [Brand].
For gifted products:
Gifted by [Brand]. They sent me this product at no cost.
Avoid vague wording that does not clearly communicate the relationship.
9. Financial Disclaimer Example
A finance blog should be especially careful about presenting general educational content as though it were personalized advice.
Example:
The financial information on this website is provided for general informational and educational purposes only. It should not be considered personalized financial, investment, tax, accounting, or legal advice. Financial circumstances differ, and investments can involve risk. Consider seeking advice from an appropriately qualified professional before making financial decisions.
If you discuss investments, you may also need stronger risk language depending on your activities and jurisdiction.
A disclaimer does not allow someone who is legally providing regulated financial advice to avoid regulatory obligations simply by saying “not financial advice.”
The substance of what you do matters more than the label you put underneath it.
10. Investment Disclaimer Example
Investment content can include a more specific risk statement.
Example:
Information on this website is provided for educational purposes and should not be interpreted as a recommendation to buy, sell, or hold any particular investment. Investing involves risk, including the possible loss of principal. Past performance does not guarantee future results. Consider your objectives, financial circumstances, and professional advice before making investment decisions.
Do not use this as a substitute for legal review if your business provides investment recommendations, manages money, sells financial products, or operates in another regulated area.
11. Cryptocurrency Disclaimer Example
Cryptocurrency content often combines investment risk with rapidly changing market conditions.
Example:
Cryptocurrency and digital assets can be highly volatile and involve substantial risk. The content on this website is for general educational purposes and should not be considered personalized investment or financial advice. You are responsible for conducting your own research and evaluating whether any investment is appropriate for your circumstances.
If you hold or are paid to promote a cryptocurrency you discuss, that financial relationship may also require separate disclosure.
12. Medical Disclaimer Example
Health information can have serious consequences if readers mistake general education for individualized medical advice.
Example:
The health information on this website is provided for general educational purposes only and is not intended to replace professional medical advice, diagnosis, or treatment. Do not disregard or delay seeking professional medical advice because of information you have read on this website. Contact a qualified healthcare professional with questions about your individual health or treatment.
For emergency health situations, relevant websites may also want language directing users to emergency services.
Your disclaimer should fit what the site actually publishes. A fitness blog discussing workout routines has different risks from a website discussing medications or treatment decisions.
13. Fitness Disclaimer Example
Fitness content often includes physical activity that can carry injury risks.
Example:
Exercise and physical activity involve inherent risks. The fitness information provided here is general educational content and may not be appropriate for everyone. Consider your health, experience, and physical limitations, and consult an appropriate healthcare professional before beginning a new exercise program if you have concerns about your ability to participate safely.
Do not rely on a disclaimer to justify unsafe exercise instructions.
14. Nutrition Disclaimer Example
Example:
Nutrition information provided on this website is intended for general educational purposes and is not individualized dietary or medical advice. Nutritional needs vary according to factors including health conditions, medications, age, activity, and individual circumstances. Consult an appropriately qualified professional for advice tailored to you.
If your website presents calculated nutrition information, explain whether those numbers are estimates where appropriate.
15. Legal Information Disclaimer Example
A website that explains contracts, laws, business structures, or legal procedures may want to distinguish educational content from legal representation.
Example:
The legal information on this website is provided for general educational purposes and is not legal advice. Laws vary by jurisdiction and can change over time. Reading or contacting us about this content does not create an attorney-client relationship unless a separate written agreement explicitly establishes one. Consult a qualified attorney regarding your specific circumstances.
Only include the attorney-client wording if it accurately reflects your business and situation.
A non-lawyer website should not imply that it provides legal services.
16. Tax Disclaimer Example
Example:
Tax information published on this website is general educational information and is not personalized tax, accounting, or legal advice. Tax rules vary by jurisdiction and individual circumstances and may change after an article is published. Consult current official guidance or an appropriately qualified tax professional before acting on the information.
This is particularly useful for articles discussing deductions, business structures, sales taxes, or country-specific tax rules.
17. Earnings Disclaimer Example
Earnings claims appear frequently in content about blogging, ecommerce, freelancing, affiliate marketing, online courses, and business opportunities.
Example:
Any income, revenue, or earnings examples shown on this website are provided for illustration only. They do not guarantee that you will achieve the same or similar results. Business outcomes depend on numerous factors, including experience, market conditions, effort, costs, strategy, and circumstances beyond your control.
Avoid using an earnings disclaimer as a way to make exaggerated income claims.
A disclosure cannot fix a deceptive headline such as “Anyone can make $10,000 in 30 days.”
18. Testimonial Disclaimer Example
Testimonials may describe genuine customer experiences while still giving an unrealistic impression if unusual outcomes are presented as normal.
A basic disclaimer could say:
Testimonials on this website reflect the individual experiences of the people providing them. Results differ between individuals, and the experiences described should not be interpreted as a promise or guarantee that every customer will achieve the same outcome.
If a testimonial presents an exceptional result, additional context may be necessary.
Do not assume this sentence alone makes every testimonial compliant.
19. Product Results Disclaimer Example
Useful for beauty, fitness, software, education, marketing, or other products where outcomes depend heavily on the user.
Example:
Product results can vary according to individual circumstances, usage, experience, configuration, and other factors. Examples shown on this website illustrate possible outcomes and should not be interpreted as guaranteed results.
Be more specific where possible.
A software tool’s results depend on different factors from a skincare product, so the strongest wording will reflect the real product.
20. External Links Disclaimer Example
Blog posts often link to websites you do not own.
Example:
This website contains links to third-party websites for additional information or convenience. We do not control those websites and are not responsible for their content, availability, security, policies, or practices. A link does not necessarily imply endorsement unless we explicitly state otherwise.
Do not overstate this clause as though it automatically eliminates liability for every third-party recommendation you make.
If you actively endorse a third-party product, that is different from merely providing a reference link.
21. Accuracy and Outdated Information Disclaimer
This can be useful for subjects that change frequently.
Example:
We aim to keep the information on this website accurate and current, but products, prices, laws, policies, features, and other details can change after publication. Verify time-sensitive information with the relevant official source before relying on it.
This is particularly appropriate for:
- web hosting prices
- software features
- travel rules
- tax information
- product specifications
- laws
- financial products
A disclaimer should not become an excuse to leave obviously outdated content online. Update important information when reasonably possible.
22. Pricing Disclaimer Example
Affiliate sites, ecommerce blogs, and product-comparison websites often display prices that can change after publication.
Example:
Prices and availability were accurate when this article was last reviewed but may change without notice. The price displayed by the seller at the time of purchase is the price that applies to your transaction.
If you display automatically updated prices through an API or affiliate network, adapt the language to reflect how your system actually works.
23. Product Review Disclaimer Example
Example:
Reviews on this website represent our editorial assessment based on the information, research, testing, or evaluation described in each article. Product features, pricing, and availability can change. Some reviews may contain affiliate links, which means we can earn commissions from qualifying purchases.
Do not claim you personally tested a product when you did not.
If a review is research-based rather than hands-on, say so.
Transparency about your methodology can be more valuable than generic statements about independence.
24. Personal Experience Disclaimer
Useful when writing from individual experience rather than professional expertise.
Example:
This article describes my personal experience and is not intended to establish what every reader should expect. Your circumstances and results may differ, so consider the information as one perspective rather than a guaranteed outcome.
This works well for:
- travel
- blogging
- entrepreneurship
- software
- productivity
- fitness experiences
- personal finance stories
If the subject involves medicine, law, or finance, use an appropriate professional-advice disclaimer as well.
25. Views Expressed Disclaimer
This may be relevant to employees, contributors, conference speakers, or guest writers.
Example:
The opinions expressed in this article are those of the author and do not necessarily represent the views of the author’s employer, clients, organizations, or other affiliated parties.
Only use this when there is an actual reason readers might associate the views with another organization.
Adding it to every personal blog without context usually provides little value.
26. Guest Author Disclaimer
If you publish external contributors, you may want to clarify editorial responsibility.
Example:
Guest articles represent the views and expertise of their respective authors. Publication does not necessarily mean that [Website Name] endorses every opinion, recommendation, or conclusion expressed by a contributor.
You should still have an editorial review process.
A disclaimer does not make publishing inaccurate or harmful material acceptable.
27. AI-Generated or AI-Assisted Content Disclaimer
Websites increasingly use artificial intelligence during research, editing, drafting, summarization, or other parts of content production.
There is no single universal AI disclaimer that every website is legally required to use in every situation.
If you want to disclose your process, keep the statement accurate.
Example:
Some content on this website may be created or edited with the assistance of artificial intelligence tools. We review published material before publication, but errors can still occur. Important information should be independently verified.
Do not say every article receives expert human review if it does not.
28. Email Newsletter Disclaimer Example
A newsletter that discusses financial, legal, health, or other consequential topics may benefit from a short recurring disclaimer.
Example:
This newsletter is provided for general informational purposes. It does not constitute personalized professional advice, and you should independently evaluate information before making decisions based on it.
If the newsletter contains affiliate links:
Some links in this email are affiliate links. We may earn a commission when you purchase through them.
The affiliate disclosure should be placed where subscribers are likely to notice it, not hidden solely behind a general terms page.
29. YouTube Affiliate Disclaimer Example
For a video description:
Affiliate disclosure: Some links in this description are affiliate links. If you purchase through them, I may earn a commission at no additional cost to you.
For videos containing affiliate recommendations, it can also be useful to make the relationship clear within the video itself rather than relying only on the description.
A creator might say:
This video includes affiliate links, so I can earn a commission if you purchase through them.
30. Free Product Disclaimer Example
Receiving a free product can create a material connection even when no cash payment changes hands.
Example:
Disclosure: [Company] provided this product to us free of charge. The company did not pay for a positive review.
If the company had approval rights or required specific claims, disclose the arrangement accurately instead of using the second sentence.
Where Should You Put a Disclaimer?
Placement depends on what the disclaimer is explaining.
A general website disclaimer can live on a dedicated page linked from the footer.
A specific disclosure should usually appear close to the content that creates the need for disclosure.
For affiliate marketing, the financial relationship should be disclosed clearly and conspicuously. A disclosure hidden only on an About page, at the end of a long article, or behind another link may be easy for readers to miss.
For a blog post, placing an affiliate disclosure near the beginning and before readers encounter relevant endorsements or affiliate links is a practical approach.
For social media, disclose within the post itself.
For videos, use disclosure within the video when appropriate rather than relying solely on the description.
For testimonials, place relevant qualifications where readers can reasonably associate them with the testimonial.
A giant legal disclaimer hidden in the footer does not necessarily solve a disclosure problem elsewhere on the site.
What Makes a Good Disclaimer?
A useful disclaimer generally has four characteristics.
It is specific
“This website is not responsible for anything” tells the reader very little.
Explain the actual issue.
It uses understandable language
Plain language is usually more useful than legal jargon.
“Sponsored by Brand X” is easier to understand than an obscure abbreviation.
It appears where readers need it
A financial disclaimer is most useful near financial information.
An affiliate disclosure should not require searching through your Terms page.
It describes the real relationship
Do not use a generic template without checking whether it is true.
If you received free products, say so.
If you earn affiliate commissions, explain that.
If an advertiser influenced the content, do not claim complete editorial independence.
Disclaimer vs Disclosure: Are They the Same?
The terms are often used interchangeably online, but there is a useful distinction.
A disclaimer generally explains a limitation, responsibility, or risk.
Examples include:
- not medical advice
- results are not guaranteed
- information can become outdated
A disclosure reveals information that readers need in order to properly evaluate the content.
Examples include:
- affiliate commission
- paid sponsorship
- free product
- family relationship with a company owner
An affiliate statement is therefore more accurately described as an affiliate disclosure, although many people search for “affiliate disclaimer.”
For SEO and reader clarity, it is reasonable to use both terms while explaining the difference.
Is a Disclaimer Legally Required?
Sometimes.
It depends on the situation and jurisdiction.
For example, U.S. advertising rules can require disclosure of material connections in endorsements when consumers would not otherwise reasonably expect that connection.
Other disclaimers may be used primarily to clarify expectations or manage risk rather than because a single law specifically requires a particular sentence.
Certain regulated industries can have more detailed obligations.
That is why there is no universal disclaimer template suitable for every website worldwide.
Can You Copy a Disclaimer Example?
You can use generic examples as starting points, but blindly copying another website’s legal page is a poor strategy.
Their:
- business model
- country
- audience
- products
- affiliate relationships
- professional status
- risks
may be completely different from yours.
It may also be copyrighted text.
A better approach is to identify what you actually need to explain and write the disclaimer in straightforward language that accurately describes your situation.
For higher-risk businesses, have the wording reviewed professionally.
Common Disclaimer Mistakes
Hiding affiliate disclosures in the footer
A site-wide disclosure page can provide additional detail, but it should not replace clear in-content disclosure when an endorsement contains affiliate links.
Using vague phrases
“Some links may be monetized” is less clear than explaining that you may earn a commission from purchases.
Assuming readers understand “affiliate”
Explain the financial outcome rather than relying on industry terminology alone.
Adding disclaimers after the recommendation
The reader should receive important context before or while encountering the endorsement, not only after making a buying decision.
Using tiny text
A disclosure that technically exists but is intentionally difficult to notice defeats the purpose.
Making statements that are not true
Do not claim recommendations are unaffected by compensation if compensation actually determines what gets recommended.
Assuming a disclaimer eliminates liability
Disclaimers have limits.
They do not authorize deceptive advertising, professional misconduct, unsafe products, copyright infringement, or other unlawful conduct.
Copying one universal disclaimer across every situation
A medical article and an affiliate product review do not present the same issue.
Use the disclaimer that matches the content.
A Simple Disclaimer Template You Can Customize
If you need a general disclaimer page for a normal informational blog, you could start with this structure:
Disclaimer
The information provided by [Website Name] is for general informational and educational purposes only. Although we make reasonable efforts to provide accurate and useful information, we do not guarantee that all information on this website will always be complete, accurate, current, or appropriate for your individual circumstances.
Some content may discuss subjects that normally require professional advice. Nothing on this website should be considered a substitute for personalized advice from an appropriately qualified professional.
This website may contain links to third-party websites. We do not control those websites and are not responsible for their content, policies, availability, or practices.
Some pages may contain affiliate links or sponsored content. Where applicable, we disclose those relationships so readers can understand when we may receive compensation.
Any examples, results, testimonials, or case studies published on this website are provided for informational purposes and do not guarantee that another person will achieve the same outcome.
You are responsible for evaluating information and making decisions appropriate to your individual circumstances.
Customize it substantially before using it.
If your site does not publish professional-advice content, remove that section.
If you have no affiliate links, do not claim that you do.
If you run a medical, financial, legal, ecommerce, or otherwise higher-risk website, generic language may be inadequate.
Which Disclaimer Does Your Website Need?
Start with what you actually publish.
If you run an affiliate blog, use a clear affiliate disclosure on pages containing endorsements and affiliate links.
If you publish financial content, add an appropriate financial or investment disclaimer and obtain professional guidance if your activities could amount to regulated advice.
If you publish health information, make the distinction between educational information and individualized medical care clear.
If you publish reviews, disclose affiliate commissions, sponsorships, free products, or other material relationships.
If you show testimonials or earnings examples, explain their limitations accurately and make sure the underlying marketing claims are truthful.
If you publish a normal informational blog, a general website disclaimer plus specific disclosures where necessary is usually more useful than covering the site with generic legal language.
The strongest disclaimer is not necessarily the longest one.
It is the one that tells readers, in language they can understand, exactly what they need to know before relying on your content or recommendation.